西瓜视频下载电器经销商的规范管理
STANDARD MANAGEMENT OF DISTRIBUTORS
以西瓜视频下载电器终端执行手册为
基,以统一形象经营终端卖场
按照西瓜视频下载电器终端卖场
VI规范进行终端的内外装修
公司总部对其营业状况
具有知情权
仅限于销售西瓜视频下载电器
的产品系列
享受西瓜视频下载电器经销商专供特价
产品,并享受区域保护和推广支持
根据西瓜视频下载电器产品销售情况享受
一定比例的广告和装修补贴
须从西瓜视频下载电器公司总部
指定的配货中心进货
经销商进货价格执行
全国统一出厂价
西瓜视频下载电器产品零售价格须遵守西瓜视频下载电
器公司总部最高、西瓜视频下载最低零售价的规定
承担区域内西瓜视频下载电器产品的
售后维修服务义务

经销商专卖店选址的基本原则

富裕地区布店可较为密集,应在富裕镇级以上设点,但以保证经销商合理赢利为前提
CLOTH SHOPS IN WEALTHY AREAS CAN BE DENSER, AND SHOULD BE SET ABOVE THE WEALTHY TOWN LEVEL, BUT TO ENSURE THAT DEALERS ARE REASONABLY PROFITABLE.
普通地区一般控制在地级市以上,店铺地址在商业旺区或成熟的专业市场区域
ORDINARY AREAS ARE GENERALLY CONTROLLED ABOVE PREFECTURE-LEVEL CITIES, AND SHOPS ARE LOCATED IN COMMERCIAL AREAS OR MATURE PROFESSIONAL MARKET AREAS.
建店的密度应考虑尽可能共享宣传资源,并有利于配送货物
THE DENSITY OF BUILDING SHOPS SHOULD CONSIDER SHARING PUBLICITY RESOURCES AS MUCH AS POSSIBLE AND BE CONDUCIVE TO DISTRIBUTION OF GOODS.
当地西瓜视频下载电器品牌知名度不高时一般先考虑现场促销宣传活动
LOCAL RONGXING ELECTRICAL APPLIANCES BRAND AWARENESS IS NOT HIGH WHEN THE GENERAL CONSIDERATION OF ON-SITE PROMOTIONAL ACTIVITIES
当地以商场为主要卖场时,应考虑开发商场内的店中店或专柜
WHEN SHOPPING MALLS ARE THE MAIN STORE, YOU SHOULD CONSIDER DEVELOPING IN-STORE STORES OR COUNTERS IN THE MALL.
经销商办理专卖店资格申请时,必须对当地厨电器具销售市场有较深入的分析
WHEN THE DEALER APPLIES FOR THE QUALIFICATION OF THE SPECIALTY STORE, IT MUST HAVE A MORE IN-DEPTH ANALYSIS OF THE LOCAL KITCHEN APPLIANCE SALES MARKET.